Innovative materials. Precision manufacturing. Designed to soak up the punishment of competition. The Nike AirMX boot was more than just an innovative shoe; it represented success I had on and off the circuit. From my successful partnership with Nike to my inspiration for starting RD Coffee, I share detailed insights about the impact the Nike AirMX boot had on my career.
One of the most memorable things I ever got to do in my career aboard a motorcycle actually had nothing to do with the racetrack. Ironically, it ties in directly to the business at hand here at RD Coffee. It was when I was lucky enough to receive an invitation to ESPN to not only ride my bike all over campus but also deliver coffee to SportsCenter anchor Lindsay Czarniak.
When I made the decision to start my own coffee company I knew that the name and aesthetic would be simple and straightforward. I was fortunate to have my own logo for the majority of my racing career, which helped establish my own brand and became easily recognizable to motocross fans. This is how the RD logo was born.