Throughout his racing career Ryan Dungey was able to achieve many breakthrough moments that helped transcend the sport into the mainstream and put the spotlight on motocross. Perhaps none of those were as significant and impactful as becoming the first motocross athlete to be featured on a Wheaties box.
Ryan's passion for philanthropy was inspired by his grandmother and her personal battle with cancer in addition to the incredible journey of Lance Armstrong, who beat the disease and returned to compete at cycling’s highest level. Ryan’s charitable endeavors began through an ambassadorship with Livestrong at the 2009 RedBud National, where he was able to raise the awareness of the organization’s cause and begin his own personal journey of giving back to those in need.
Ryan Dungey was fortunate to have a variety of influential partnerships during his racing career, but perhaps none were more influential to developing his status as a world-class athlete than Minnesota-based retail giant Target. From innovative branding to fostering his philanthropic endeavors, Target and Ryan’s relationship was memorable and truly unique.
My experiences at the Motocross of Nations helped me become a better racer, but more importantly, being the Team Captain helped me develop invaluable skills to become the best leader I could be and understand my role in this sport.
For any motocross fan or competitor the Motocross of Nations is the pinnacle of the sport. My first experience in 2009 was life changing and showed how incredibly special the world’s biggest race truly is.