A compelling dynamic in sports is the special bond between athlete and team that establishes a defining relationship. Motocross legend Ryan Dungey was fortunate to have such a bond during his racing career with Austria’s KTM, which grew the brand into a powerhouse and continues to this day with a more meaningful partnership that benefits others.
Ryan Dungey was fortunate to have a variety of influential partnerships during his racing career, but perhaps none were more influential to developing his status as a world-class athlete than Minnesota-based retail giant Target. From innovative branding to fostering his philanthropic endeavors, Target and Ryan’s relationship was memorable and truly unique.
My experiences at the Motocross of Nations helped me become a better racer, but more importantly, being the Team Captain helped me develop invaluable skills to become the best leader I could be and understand my role in this sport.
For any motocross fan or competitor the Motocross of Nations is the pinnacle of the sport. My first experience in 2009 was life changing and showed how incredibly special the world’s biggest race truly is.
Innovative materials. Precision manufacturing. Designed to soak up the punishment of competition. The Nike AirMX boot was more than just an innovative shoe; it represented success I had on and off the circuit. From my successful partnership with Nike to my inspiration for starting RD Coffee, I share detailed insights about the impact the Nike AirMX boot had on my career.
Since 2012, Ryan has supported St. Jude Children’s Research Hospital with a cycling/running event he holds every year in his home state of Minnesota. All of the funds raised by the St. Jude Ride & 5K Run, held in July, go directly to the hospital. Learn how you can join and support this great event and cause!
One of the most memorable things I ever got to do in my career aboard a motorcycle actually had nothing to do with the racetrack. Ironically, it ties in directly to the business at hand here at RD Coffee. It was when I was lucky enough to receive an invitation to ESPN to not only ride my bike all over campus but also deliver coffee to SportsCenter anchor Lindsay Czarniak.
When I made the decision to start my own coffee company I knew that the name and aesthetic would be simple and straightforward. I was fortunate to have my own logo for the majority of my racing career, which helped establish my own brand and became easily recognizable to motocross fans. This is how the RD logo was born.